Kia Was Most Awarded Brand in J.D. Power 2022 APEAL Study
Kia was the most rewarded automotive brand by J.D. Power in 2022. This latest accolade recognizes customer satisfaction with exemplary engineering in new models. Kia’s first dedicated EV, the EV6, ranked number one in the Compact SUV segment, while the Carnival MPV earned the top spot in the Minivan segment. The K5 also won the Midsize Car segment. These awards simply show what was already known: Kia is the best car brand in the auto industry. Learn more about why Kia is the most rewarded automotive brand by J.D. Power now at Raymond Kia!
What Are the J.D. Power APEAL Awards?
The J.D. Power Automotive Performance, Execution and Layout (APEAL) Study examines new-vehicle owners’ assessments of their experiences with their new vehicle after 90 days of ownership. The study data provides insight on experiences with design, performance, safety, usability, comfort, perceived quality, vehicle sales, and other factors.
The study measures more than 40 vehicle attributes in 10 experience groups: walking up to your vehicle, setting up and starting your vehicle, getting in and out of the vehicle, your vehicle’s interior, your vehicle’s powertrain, your vehicle’s driving feel, your vehicle keeping you safe, using the infotainment system, your vehicle’s driving comfort, and fuel usage.
Bringing Home the Most APEAL Awards
Kia earned a total of three J.D. Power Automotive Performance, Execution and Layout (APEAL) awards—more than any other auto manufacturer. The all-new EV6, Kia’s first dedicated EV and first step toward the brand’s transformative “Plan S” global electrification strategy, was awarded the best Kia J.D. Power 2022 in the Compact SUV segment. The Carnival MPV and K5 also each won their respective segments. On top of all that, the Kia Forte was awarded the best in the compact car segment in the J.D. Power Initial Quality Study.
A Symbol of Challenge & Innovation
“As part of our recent brand transformation, we have repositioned ourselves as a symbol of challenge and innovation to develop products that rise above world-class,” said Steven Center, COO & EVP, Kia America. “These three APEAL awards reinforce how we’ve transformed ourselves to be a leader not only in automotive, but also in electrification and mobility given the high marks the EV6 has received since its arrival to market.”
How Did Kia Stand Out From Its Competitors?
The Kia EV6 beat out competitors by offering a superior electric vehicle experience and amazing safety features like Driving Assistance, Lane Departure Warning, and Lane Keeping Assistance. The APEAL power surveys also recognized Kia internal combustion engines in the Carnival MPV and K5 for their great vehicle prices, even while supply chain issues continue. The initial quality study IQs revealed powerful insights about the Kia brand, which is why it is the most rewarded automotive brand by J.D. Power in 2022
Visit Raymond Kia!
At Raymond Kia, we’re your destination for Kia Service, as well as new and used Kias near me. We treat our customers like family. Knowing how we can make your Kia dealership experience with us even better than ever, is at the heart of our business. As car owners, we know the kind of service that we expect. Whether it is buying a new Kia in Antioch or taking your car in for routine maintenance or repair at our Kia Service Center, we are a Kia dealer that you can trust. Visit us to experience the most awarded car brand today!
